A Timeless Call for Renewal: Rusty Reid’s “Attitude Change”

Some songs arrive with a whisper, others with a shout, but Rusty Reid’s new single “Attitude Change” lands somewhere in between. It is playful in delivery yet pointed in its message. Taken from his long-shelved double album The Unreasonables, the track is a refreshing rediscovery of an artist who straddles eras, genres, and emotional terrain with ease.

Driven by jangling guitars and a vocal that conjures echoes of golden-era rock and roll, Reid’s performance feels both timeless and alive in the present. There is a raw charm to the production, a sense that what we are hearing is unpolished in the best way, capturing the immediacy of musicians locked into a groove rather than polishing away the edges. It makes the listening experience feel intimate, almost like being invited into the rehearsal room of a band that could have, and perhaps should have, broken through decades ago.

Lyrically, “Attitude Change” is Reid at his candid best. He tackles the strains of a relationship not with bitterness, but with wit and honesty, pointing to the quiet drift that can occur when one partner slips into distraction. The refrain serves not just as a plea within the narrative, but also as a wider call for renewal, whether in love, art, or the way we approach life itself. Beneath its humor and catchy rhythm, there is a deeper resonance about connection and presence.

What makes the track so compelling is Reid’s ability to merge his folk-country storytelling roots with the energy of classic rock. His voice carries the weight of years spent writing and performing, yet it retains an earnestness that makes every word believable. It is rare to find a song that can sound nostalgic and urgent at once, but “Attitude Change” manages just that.

As the lead single, it sets the tone for The Unreasonables. This is a record recorded over forty years ago but only now being given its moment. If this track is any indication, the album promises to be a rediscovered treasure of hook-driven, heartfelt rock that feels strikingly relevant today.

Rusty Reid’s “Attitude Change” is available now across all major streaming platforms.

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